About the client
RadioMedia ry is the umbrella organization for Finnish commercial radios, representing 25 member companies that account for nearly 100% of the turnover of the commercial radio industry. RadioMedia’s main focus is advocacy, research and promotion of the commercial radio industry in Finland. When RadioMedia chose Contrast to be their partner for their upcoming web projects, we kicked off our collaboration with a renewal of their main site.
Challenge
In its role as an radio industry expert, RadioMedia’s mission is to provide its members with comprehensive information about the radio industry. However, working within the restraints of their old content management system (Drupal 7), RadioMedia’s team struggled to structure their website content logically, leading to important information getting lost on the site.
Approach
Our goal for this project was to help RadioMedia define a logical information architecture, and provide the team with enough building blocks to manage their website independently and flexibly. In order to achieve this, it was crucial to get a clear understanding of the website’s main user groups, their goals, motivations, and usage of the website. This process revealed two main user groups, and enabled us to restructure the information architecture to match and support their user flows, as well as define clearer call-to-actions and conversion points.
Solution
The result of our collaboration is a renewed information architecture, and a set of highly flexible content blocks, that allow site visitors to easily navigate between different pages and find relevant content. Tailor-made page templates ensure access to the right content at the right time. Aside from restructuring the website, we also lightly refined RadioMedia’s visual language – combining modern colors and abstract patterns to create a memorable and bold brand image for this major industry representative.
Together with RadioMedia’s team we were able to create a website that truly serves both RadioMedia’s team as well as their visitors. We are looking forward to continuing our fruitful partnership on their other web projects.
Client says
The cooperation with Contrast has been smooth. Through our collaboration we got a good understanding of the structure and visual direction of our site.
