Honest, authentic and timeless. Makia's sustainable garments have a new web store.

About the project

Makia makes simple and functional clothing that focuses on materials respecting the harsh Northern climate. It is a fashion brand born in the worker districts of Helsinki creating sustainable garments that withstand the test of time. It is responsible, sustainable, bold and understated at the same time. When Makia chose Contrast to be their digital partner, we kicked off our wonderful collaboration with a web store renewal.

Makia’s new brand was to be carefully expanded into the digital realm. Visually we focused on bringing out the honesty and authenticity of the brand, its Nordic roots and timeless approach – supporting visuals are simple, subdued and give center stage to the beautiful products. Makia pays close attention to detail with their garments, which we brought to the site with small transitions that make the interaction pleasant.

In addition to a well-designed theme, Makia’s online store integrates into several different interfaces. We also customized the admin panel to be modular.


UX design, UI design, Web design, eCommerce, WooCommerce, Development

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