A custom online store for ethical gifting

The International Solidarity Foundation (ISF) is a non-governmental organization founded in 1970. They are fighting for a world where nobody is forced to live a life of poverty and where no woman suffers violence. Solidaarisuus has been Contrast’s dear client for several years. We started our collaboration with a rebranding project in 2017, and since then have worked together to build a beautiful website that communicates pressuring issues and allows people to donate to the cause.

In 2021, we helped Solidaarisuus build a webstore to allow for another way of donating. In addition to a normal donation, Solidaarisuus patrons have the possibility to buy a “gift card” for their friends and family, donating money in their names to a worthy cause. The challenge for this project was how to communicate all the important information about the gift cards to the buyer, how to design the overall flow of the shopping experience and the delivery of the gift cards.

We focused on creating a flow that helps and supports the user in every step of the shopping process, providing helpful information at the right points and utilizing micro interactions to elevate the UX. An important part of the project was also the design of the digital gift card which the recipient would receive. It includes a picture, a personal message from the buyer and the Solidaarisuus logo.

The new webshop offers a series of intangible gifts, such as “Justice for girls” or “Entrepreneurship training for women”, promoting the rights of girls and women to live a safe life. Choosing a gift, the buyer gets to know how the money is used, and can make a donation in their own name or someone else's. 

During the checkout process the user can create a digital card to send to a friend or family member, including a personal message and set to be delivered on a specific date. The recipient receives their personal card via email and can download it for keeping.