A re-thought & refreshed online presence and brand identity for a New York -based healthcare startup

aidin contrast case study

About the project

Based in New York, Aidin is a healthcare startup that has truly been born out of a passion and a real need: The amazing founder, Russ decided to leave a successful career in the consulting industry to start Aidin after an appalling experience of trying to get her suffering grandmother the care she needed.

Aidin asked us to realise their vision for a new unique and captivating online presence to communicate their dream to take the power of healthcare transitions back from the industry, and give to the people. The team’s infectious passion meant we were excited to get into work to refresh their brand voice and identity, as well as design a people-oriented, benefit-driven website.

The result matched their needs perfectly, and our strong working partnership remains as we continue to support Aidin with their ongoing digital needs.


Branding, User Experience, UI, Website Design, Website Development, Custom Wordpress

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